Hello and welcome!

I concept, strategize, art direct, and write —both in English and Spanish. I also have a knack for shaking-up how brands connect with people. I never stop looking for ways to make my work and my team achieve brilliant results, always in a timely manner, and even in the midst of mayhem. All while taking a stand to create transparency, give unlimited support and foment a work atmosphere where my team thrives and grows professionally.

I believe that insightful, strategic, and innovative work is key to strong relationships with guests. With over 15 years of national and international experience, I've worked in some of the best ad agencies. I have handled many of the most recognized brands in a wide variety of categories with in-depth expertise in general and multicultural markets.

Currently, I lead a team of creatives and partner agencies developing multi-channel campaigns to promote Fashion, Home, Baby, Hardlines, and the Target brand.
I have also been a judge in ad festivals such as ADDYs and Hispanic Ad Awards.

You can check out my resumé for more detailed experience information and skills. Take your time to look around and if you want to reach out, please shoot me an email.