Samantha Jiménez
CREATIVE DIRECTOR
Campaign Film
Tier 1 - English & Spanish versions
Spanish version 60”
English version 30”
Spanish version 60”
Tier 2 - English & Spanish versions
English version 30”
Spanish version 30”
Campaign Print Ads
English Versions
Spanish versions
Campaign social & digital
We took more true stories to our website where our target could watch more testimonials of hardworking people who owned a RAM Truck. We also partnered with Yahoo! Music to create our own radio station curated according to our target's likes and dislikes. After launching this campaign, sales increased by 41% and the Ram Trucks brand increased its market share by 3.5 points. Our team then won an international pitch to also handle Ram Trucks brand in LATAM.
Behind The Scenes
I shot the print campaign with Michael Schnabel, who is possibly the most talented car photographer there is. We drove 2000 miles around California in a week to shoot our trucks in the harshest conditions. The result are beautifully epic shots.
