overview

Bullseye’s Top Toys are selected each year and featured in each store nationwide. We highlighted the four biggest bets in toys within the season to create a unique immersive AR experience for each. Besides these games, we showcased several other interactions in our Holiday virtual wonderland. The results were 25% increase in sales and an increase in click to buy through the AR experience since it included direct links to Bullseye’s Top Toy List.

In-Store Activation

We made access to the AR experience easily available via QR-codes in-store. We also made fun activations throughout the holiday season where guests could sample product, including our exclusive gingerbread house collection by our own brand Favorite Day, which is also the line with the most options available in the market. We selected three major markets (Minneapolis, Houston, Atlanta). Each market activated 5 stores for a total of 15 stores where our guests could also sample product on top of experiencing our AR app.